Don’t despair, there are a pair of jeans out there for every shape and budget: from the small waist and ample behind... to the short, lean and leggy... to the full figured, tall, full hips and no butt... to the petite and lean, wide hips, no waistline... no butt, full hips butt and thighs, small waist any and everything in between!

Jeans are the most versatile item in our wardrobes. Americans love jeans. In America – where the stars have endorsed brands and where it is the some of the premium designer labels – the market is worth a staggering $11 billion and rising!!

Denim has become a staple in almost everyone’s wardrobe – both male and female, young and old.

Jeans can be dressed up or dressed down, tucked into boots, worn with heels or flats. Rolled up to calf length, ankle length, pedal pusher and even Daisy Duke bum shorts. They can take you from daytime to a funky evening. Italian women look stunning in just jeans, a blazer, white shirt, scarf,
bag and shoes. Some how they have got the knack to put it together without even trying!

The secret to buying jeans is to try on larger sizes first and work down. However don’t despair, and least of all, don’t get depressed as jeans vary with style and manufacturer. But once you have finally found a pair you love, stick with that label and buy at least two pairs!

 Below is a list of jeans that are available here in London as well as international outlets.

*Premium jeans

**New line by Beyonce Knowles